How to Create info@ support@ and sales@ Email Addresses
Role-based email addresses like info@, support@, and sales@ are the backbone of professional business communication. They route inquiries to the right team, present an organized front to customers, and keep working even as employees come and go. This guide walks through exactly how to set them up on your My Biz Email account in a few minutes.
What Are Role-Based Email Addresses?
Role-based addresses are tied to a function or department rather than a specific person. When a customer emails support@yourcompany.com, they reach your support team — not one particular employee. The address persists even when staff change, so the customer experience stays consistent.
Essential Role-Based Addresses Every Business Needs
info@ — Your General Inbox
The catch-all for first-time inquiries that don't fit anywhere more specific. The address you put on your contact page, business cards, and Google Business Profile.
Best for: General questions, partnership requests, anything without a more specific destination.
support@ — Customer Support
Where customers go when they need help. Technical issues, product questions, complaints — this address signals that the customer will get assistance. Some businesses also use help@.
Best for: Technical issues, product questions, troubleshooting, bug reports, service requests.
sales@ — Sales Inquiries
For prospects ready to talk business. Critical for capturing leads and getting purchase inquiries to someone equipped to close.
Best for: Pricing inquiries, quote requests, bulk orders, enterprise sales, partnership opportunities.
Additional Role-Based Addresses to Consider
- billing@ — Invoice questions, payment issues, account billing
- hr@ or careers@ — Job applications and HR inquiries
- marketing@ — Marketing collaboration and sponsorship requests
- press@ — Media inquiries and press release distribution
- feedback@ — Customer feedback and suggestions
- admin@ — Administrative tasks and domain verification
- security@ — Security vulnerability reports
- abuse@ — Abuse reports (recommended by RFC 2142)
- postmaster@ — Email delivery issues (recommended by RFC 2142)
Two Ways to Set Up Role-Based Addresses on My Biz Email
On My Biz Email you have two patterns, and you can mix them however you like:
Pattern 1: A dedicated mailbox per address
Create a separate mailbox for each role address (support@, sales@, etc.). Each one has its own login, storage, and inbox. Good when a team needs to collaborate on incoming messages, or you want each role to have its own history and folders.
Pattern 2: Aliases pointing at an existing mailbox
An alias is an additional address that delivers into a mailbox you already own. Create info@, support@, sales@ as aliases on your personal mailbox, and every message lands in your normal inbox. Aliases use ZERO extra storage and you can have up to 30 per mailbox — perfect for solopreneurs and small teams.
Step-by-Step Setup on My Biz Email
Step 1: Add your domain
If you haven't already, go to Domains, click Add Domain, enter your domain, and follow the DNS instructions (MX + SPF). Once the domain shows as verified, you can create addresses on it.
Step 2: Plan which addresses you need
Start with the essentials — info@, support@, sales@ — and add others as the business grows. For each one, decide: dedicated mailbox or alias on an existing mailbox?
Step 3a — Create a dedicated mailbox (Pattern 1)
Go to Email Accounts → Create Account → pick your domain, set the username (e.g. support), set a quota and password. Done. Repeat for each role address you want as a full mailbox.
Step 3b — Add an alias to an existing mailbox (Pattern 2)
Go to Email Accounts, find the mailbox you want the alias to deliver into, click the 3-dot menu → Edit Account (or the Aliases shortcut). Scroll to Email Aliases/Catch-All, click Add Alias, type the username (e.g. info), and pick the domain from the dropdown. Save. The alias starts delivering immediately and appears as a yellow badge on the account card.
Important: The alias domain dropdown only lists domains already in your Domains page. If you want info@anotherdomain.com as an alias, add anotherdomain.com to your Domains list first.
Step 4: Enable sending from your role addresses
If you're using aliases, configure your mail client so you can send from each alias as well as receive. In My Biz Email you can pick the From address per message. In Outlook/Thunderbird/Apple Mail, add each alias as an additional sending identity. When a customer emails support@ and you reply, the reply should come from support@ — not your personal address.
Best Practices for Managing Role-Based Addresses
Set clear response time expectations
Publish expected response times. support@ might be 4 hours, press@ might be 24-48 hours. Customers feel calmer when they know what to expect.
Don't let messages fall through the cracks
When multiple people watch the same address, messages get missed because everyone assumes someone else has it. Pick a clear ownership system — assign messages, use labels, or run a separate ticketing tool on top.
Use auto-replies wisely
Set up auto-replies that acknowledge receipt and set expectations. A simple "We received your message and will respond within 24 hours" goes a long way. Set these up in My Biz Email under Settings → Vacation Responder.
Monitor for spam
Role addresses get more spam than personal ones because they're published publicly. My Biz Email's spam filter handles most of it, but check the Spam folder occasionally for legitimate mail that got misclassified.
Get Started Today
Setting up role-based addresses on My Biz Email takes a few minutes and immediately makes your business look more organized to customers.
Start free on My Biz Email — unlimited email accounts on the free plan, no per-user fees, every account includes the full Mail, Drive, Docs, and Calendar workspace.